Moscow Park Gorkogo
Ice Cream Campaign
Illustration • Print Design • Brand Campaign
My Role: Senior Designer
Packaging concept, illustrations, execution of printed assets
Year: 2017
Client: Park Gorkogo, Moscow
Agency: Just Be Nice
Creative Director: Stanislav Khrustalev
Learning about Moscow’s most famous park, its history and activities while enjoying a delicious ice-cream.
Several patterns created for each type of park’s ice cream reflected various summertime activities one could spend time doing in the park. The patterns wrapping around the ice cream cones included hidden pictograms, hinting at ping pong tables, chess club areas, a skateboarding park, and even a few famous sculptures around in the park. The viewer was invited to take a closer look at the packaging to discover more about the life in the park.
Small captions helped the visitors recognize park's activities.
A famous statue of a woman with a paddle was popular among park visitors during the Soviet times.
