Nice to meet you
I’m Anastasia, a multidisciplinary graphic designer, design director, and crafts artist based in the Bay Area, CA.
My extensive expertise lies in design and art direction, comprehensive brand identity systems, brand guidelines, creative storytelling, strong editorial design and typography skills, along with illustration. My clients range from emerging startups to established brands in industries such as innovative technology, healthcare, food and beverage, fintech, fashion, and architecture.
I’m dedicated to collaborating with brands that are eager to stand out and share their unique stories. I believe that exceptional ideas are born from honest storytelling and strive to bring beauty, thoughtfulness and function to my projects, ensuring that a brand's vision comes to life in the most impactful way. My work seamlessly blends design, illustration, and handcrafted elements.
Outside of the branding world, I am a self-taught knitter & crocheter, an enthusiast in photography, a plant mom, and an obsessed language-learner looking forward to picking up a few more skills.
Education
BA (Hons) Graphic Design, with 1st Class Honors
University of Hertfordshire, UK
Experience
From early start-ups to well-known brands
Freelance Design Director & Senior Brand Designer
2024–current (< 1 year)
Crafts & Printmaking Artist
2014–current (10+ years)
Senior Designer → Design Director
2018–2024 (6.5 years)
Born & Bred Creative, San Francisco, CA
Junior Designer Intern → Senior Designer
2015–2018 (3 years)
Just Be Nice, Moscow, Russia
Select Clients:
Pfizer, Visa, Discord, Lumanu, Pole To Win, Eaze, ZBiotics
Skillset
Languages:
English, Russian, Spanish (A2)
Technical:
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, After Effects, XD), Figma, Sketch, InVision, Microsoft Suite
Soft skills:
Strong presenting skills, leading a design team, mentoring junior designers, high adaptability to working individually and in a team
Publications
The Dieline, Gorky Park IceCream, 2017
Packaging Of The World, Gorky Park IceCream, 2017
The Dieline, Gard Stunt Gun, 2016
Design 360° Magazine, No.68 — Design & Paper Issue, 2017
Shaoqiang, W., “Playful Graphics: Graphic Design that Surprises”, Promopress, 2016
HOW Magazine, Spring 2016 Issue
Shaoqiang, W., “Look at Me! New Poster Design”, Promopress, 2015
Flex Plus Design Magazine, February 2014 Issue
Exhibitions
P_ex: Interactive / Gdynia Design Days / Poland, Jul 2017
BA Graphic Design Degree Show / Russia, Jul 2015
Actions to Relate to Each Other / Russia, Dec 2013
The Body Machine / Russia, Jan 2013