Nigella
Sharing dearest secrets through flowers
Brand Identity • Print Design
Year: 2018
Client: Nigella SF
Agency: Born & Bred
Creative Director: George De’Ath
My Role: Senior Designer
Brand concept creation, execution of branded assets, brand guidelines
Flowers are the silent carriers of humans stories. They hold our closest secrets that we share only with our loved ones.
Nigella is a San-Francisco-based botanical boutique providing the highest quality flower arrangements throughout California. Their creativity, warmth, and professionalism is portrayed in everything they execute.
The inspiration for the new identity system has been taken from old botanical illustrations that celebrated diversity and complexity of flower forms.
Delicate and highly-detailed elements of the brand emphasize the precious tradition of giving flowers to someone special. From business cards to hanging signs, flower sleeves, and note cards, Nigella’s new brand makes a memorable statement and carries on the tradition.
