Lahlouh
Print me in UV
Editorial • Print Design • Launch Photoshoot
My Role: Senior Designer, Photoshoot Art Director, Post-production artist
Editorial design, content creation, copywriting, photoshoot art direction, post-production
Year: 2021
Client: Lahlouh Inc.
Agency: Born & Bred
Creative Director: George De’Ath
Designers: Anastasia Itkina, Hedvig Rausing
Project Manager: Amanda Assing
The world has always been formed by those who dare to step out of their comfort zone and push the boundaries of what’s possible.
Lahlouh, the printing and packaging company with 40 years of experience, embraces this line of thought and allows creatives to explore the great potential of ultraviolet (UV) printing through their innovative production methods.
To help Lahlouh team engage with more potential clients, I created an interactive brochure that shows off various printing techniques, including UV, on a number of experimental photographs and typographic layouts. The production of the brochure was followed by a photoshoot that aimed at replicating the crazy scenes from the brochure in real world.
The B&B team thanks Annabelle Breakey, whose beautiful photographs inspired us to think bold and never stop playing.
“We believe in innovation before the conventional and to be fearless in your expressions.”
— Lahlouh team
