Vision On
The Power of Retouching
Visual Identity • Messaging & Copy • Brand Guidelines • Website Design
My Role: Design Director, Senior Designer, Web Designer
Visual identity concepts and production, branded assets, brand guidelines, website design concepts and design direction
The images included in this case study remain the exclusive intellectual property of Vision On. Their use is solely for illustrative purposes to showcase the work performed and does not imply ownership or authorship. All rights are reserved by Vision On.
Agency: Born & Bred
Creative Director: Adriana Q. Gonzales
Design Director & Senior Designer: Anastasia Itkina
Web Designer: Marta Klopf
Project Manager: Rafaela Sanchez
2022
The moment a photograph is taken is only the first step to a great photo. A New-York-based retouching studio Vision On puts decades of experience and precision to make any photograph become its best possible version.
Me and my colleagues from B&B created a lively dynamic visual identity and gave the retouching studio an unapologetic loud voice to showcase their 25 years of expertise through their high-end portfolio website and client giveaways.
The website features elegant imagery from numerous Vision On projects with some of the biggest names in fashion, beauty, food & beverage, and e-commerce.
The animation-driven website aims to celebrate the elaborate process of post production through every tiny detail. The dynamic slanted type emphasizes the impressive speed Vision On team demonstrates while working on large amount of content in extremely tight timeframes. The boldness of the color palette supports their confidence and eagerness to experiment earned by several-decades-long experience in post production world.
The website interactive sections let you take an exclusive peak at before’s and after’s. Hovering your mouse over some imagery reveals otherwise unnoticeable retouched areas, highlighting the impressive attention to detail that goes into every retouching job.
