Lumanu
How Creators Do Business
Brand Strategy • Visual Identity • Messaging & Copy • Website Design • Content Production
My Role: Design Director, Lead Designer, Photoshoot Art Director
Brand concept creation, launch campaign, website design, photoshoot art direction, collages & illustrations, execution of branded and launch assets, brand guidelines
Special thanks for all the creatives in the design, production, HMU, photography and videography departments, our absolutely talented models, and, of course, the bravest and dedicated client team for helping this crazy visual idea come to life in such an inspiring brand.
Agency: Born & Bred
Creative Director: George De’Ath
Associate Creative Director: Justin Tejada
Copywriter: Eric Roller
Designers: Anastasia Itkina, Jordan Stokke, Danielle Harris, Hedvig Rausing, William Braznell
Photographer: Alex Pines
Producer: Rafaela Sanchez
Project Manager: Afton Aurand
2021
We created a brand identity and launch campaign to showcase how Lumanu’s business tools give creators the freedom to do more of what lights them up.
Lumanu set out to make it easy, collaborative, and fun for creators to do business. Born & Bred helped them establish that vision with brand strategy, visual identity, and verbal identity. These foundations were grounded in the idea that when creators do what lights them up, the world becomes a better place.
Then we helped bring the Lumanu brand to life through a comprehensive launch campaign—including out of home billboards and social media—and an innovative website design and UI.
Featuring a collage aesthetic that incorporated elements of surrealism, we developed distinctive worlds for creators—from graphic designers and influencers to podcasters and gamers—to inhabit. This concept emphasized both how Lumanu understands creators and how creators are shaping the future.
