Anastasia Itkina

O12 Ice Cream


O12 Protein Ice Cream.


O12 is a protein ice cream brand. The product range which has been developed for professional athletes has been developed to suit all kinds of consumers who are on a diet and lead a healthy lifestyle. Therefore, the new product packaging does not include sport elements or originally designed patterns and is focused more on tastes.

The original product was sold in a typical glass with a lid. The cost for such glass was too high: the packaging was purchased in the UK due to some problems with finding cups of similar quality in Russia. The new cardboard boxes allowed the manufacturer to vary the volume of products and finally launch the production in Russian cities.


Year: 2017
Client: O12
Made at Just Be Nice