Anastasia Itkina



Easyoga Branding.


Easyoga helps to bring healthy lifestyle to a new level by combining sport and traveling. Its main goal is to unite people and nature for the maximum energy exchange. The logo and new visual style for this local brand presents yoga as a set of geometric combinations and stable postures. The human body is a system of lines and shapes and every piece leads the whole to a balance.

A set of geometric compositions helps to establish the contrast between strict lines and the elegance of postures and celebrates the beauty of human body. One of the benefits of this style is that it has no color palette which allows it to be combined with any colorful background. It was used across different types of media, mainly to promote the brand in social networks and on streets.


Year: 2016
Client: Easyoga
Made at Just Be Nice